EMAP / Vodafone Live!
Brief
Develop a content management and syndication system to provide Emap content to the Vodafone live! service.
Business Case
The latest generation of multimedia mobile phones provide the opportunity for publishers to deliver their content through a new medium.
Emap’s titles, such as FHM, New Woman, Heat, Empire and Smash Hits! provide a large amount of existing text and picture content which can be delivered through this new medium, as well a ringtones and games designed specifically for the service.
Implementation
We developed a content management system which stores pictures, sounds and text provided by Emap editorial staff. It then deploys the content in an appropriate XML or JSP format, for access in real-time by mobile phone users. It publishes both dynamic and static content.
The system implements a customised charging model, which allows different costs to be applied for each individual service or item. The content provided includes news, guides, reviews, pictures and ringtones from each magazine. |